Friday, October 10, 2008
Is social-media worth the time?
I ask based on a conversation I've been having repeatedly with a close friend who's business is computer game design, audio/video editing, and other sorts of content creation. Their business seems like it would be perfect for a social-media aspect of it. At the very least, you'd think the owners would be into social-media, right?
Well, here's the deal: They're worried about the time sink involved in social networking, whether it's Twittering, blogging, or whatever. Their business lives are spent behind a computer doing everything from audio composition/mixing/recording, to advanced 3D modeling and texturing work, with video components added in for fun. I completely understand that time is of the essence, especially when it comes down to the wire with deadlines.
I think the best way to do this, is to suggest a test. For the next week, I am going to log how much time it takes me to check my various social-media outlets, specifically these main ones:
Google Spreadsheet. My goal is to convince people that social-media could take less than an hour a day (and can easily be spread throughout the day if necessary).
A couple flaws in my experiment: First off, I can't get away with checking my networks once a day. It just won't work for me. The matrix has me way too deep, *laughs*. Secondly, I'm not giving up mobile access (my friend currently doesn't own a cellphone, and would rather not use one ever). Finally, there are a number of variables that I can't control. But that's okay!
So, what do you think?
photo credit: AlbertNL